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The Berkeley’s Pret-a-Portea

MCC forged a partnership with luxury retailer Bergdorf Goodman to bring The Berkeley’s famed afternoon tea, Prêt-A-Portea, to New York over Spring Fashion Week. A multi-tiered PR and marketing partnership, the collection was featured throughout the beloved department store, in their magazine as well as in leading national print publications and TV. This highly successful partnership completely sold out the tea during its limited edition run.