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Red Snapper 80th Anniversary

MCC developed a multi-tiered press campaign to celebrate the 80th Anniversary of the Bloody Mary cocktail – perfected by bartender Fernand Petiot in 1934 in the iconic King Cole Bar—in true St. Regis style with a celebration on a national scale and garner feature coverage on the anniversary. Tone-setting press coverage was secured on The St. Regis New York as the birthplace of the bloody mary as well as the month-long celebration at the King Cole Bar and at St. Regis properties around the world.