Jason Wu & St. Regis Hotel Resorts

MCC chartered a multi-year, multi-platform partnership between St. Regis Hotels & Resorts and fashion designer Jason Wu, reinforcing the brand’s fashionable and glamorous roots through the energy of a next-generation designer. Beginning with the staging of his debut fashion show at the brand’s iconic New York hotel, the partnership has grown successful to encompass product designed by Wu for St. Regis, including a Grand Tourista tote and a series of silk scarves, to hosting and attending chic soirees at the brand’s international properties. For each initiative, MCC has careful crafted press strategies to ensure coverage across the most influential outlets, including Vogue, Elle, The New York Times, Wall Street Journal, Women’s Wear Daily among others.