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Graduate Hotels

MCC’s strategic campaign for Graduate Hotels has taken the company from launch to one of the most buzzed about brands in the business, including being named Fast Company’s Most Innovative Companies for 2018. Through a series of powerful features in some of the most influential media outlets including CNBC, Forbes, Inc., The New York Times, Inc., Wallpaper, Vogue.com, Departures and a front-page story in The New York Times Sunday Business section, Graduate has upended the industry with its bold mission to elevate college towns through unique design and engaging on property experiences. Our work has enhanced the profile of the dynamic brand, transitioning from a precocious newcomer to a serious player in the industry within 18 months.