Christofle engaged MCC in 2012 to revitalize the brand in the media, securing press coverage on the Christofle’s new design concept and expansion in the US, which included the unveiling of a new North American flagship boutique in NYC and the debut of two new retail experiences on the West Coast. MCC developed and executed a strategic press campaign that included influencer engagement, glamorous events, market appointments and the launch of new collections. MCC’s scope of work also entails securing profiles, leveraging Christofle’s craftsmanship and innovative vision for feature brand stories, aligning with powerful influencers on various initiatives, cultivating partnerships with like-minded brands and working to obtain high level coverage for exclusive product and news in a wide range of national and key regional media outlets. Today the celebrated French silver company is one of the most sought after luxury brands in the US, and Christofle’s expansion and modern design philosophy has been covered in the press from coast to coast.